Walking, Talking Marketing Tools

Recently I read a fantastic blog by JoAn Majors on working with indecisive prospects. One key point she made was that not everyone you meet with is the decision maker. Often, you will run into a prospect that needs more time or needs to clear the decision through the actual decision maker. These prospects, she says, should be handled with more care.

She calls this type of indecisive prospect a "walking, talking marketing tool." I couldn't agree with her more! This type of prospect is the PERFECT example of an opportunity when your marketing materials really have to make an impression. Sure, this person meets many people a day. That's why you need something unique - something expressive - to reach out to that prospect and make your service or brand stand alone!

Structuring your presentation is key, and Ms. Majors points out how the structure of a presentation to an indecisive prospect should be loose. It shouldn't restrict the person to saying YES when they clearly cannot commit. My sales tip is to structure your presentation into giving things - your promotional dynamite - away, so that the prospect is neither saying NO or YES, but THANK YOU!

What better way to make an impression!

Holiday Tips from Helen!

Back in October I mentioned it was the best time to order promotional items and start browsing through catalogs. With the season fast approaching, I wanted to take a moment a revisit holiday promotional buying with a few simple tips to help you this season:

• Buy Early & Save

It shouldn't be surprising that businesses want you to buy early. Many people wait until the last moment and will pay a price for their procrastination. To award early shoppers, businesses are most than willing to offer savings, and this is especially true in the promotional items genre where time is essentially everything due to imprinting, embroidery and miscellaneous customizations.

• Creativity is Key!

Yes, everyone is trying to gain market share by going above and beyond expectations, even in holiday gift giving. If you're on a budget - and almost everyone is today - plan on using creativity instead of dollars to win over existing and potential clients. We are experts in the fields of "fun" and "creative" so try to consult experts like us who love these areas and save yourself the time and energy of brainstorming the perfect gift. Let us be your holiday helpers!

• Grow Your Business During the Holidays

Don't give up on growing your business because the holidays are upon us. In fact, this is the best time to grow your business because the holiday season offers so many opportunities to spread and share your message and brand. We have both holiday-themed items and seasonal items - such as calendars - that will enhance your season through helping to grow your brand. We like to say that we "give the gift of BRAND" during the holidays!