I recently received a fantastic tip for follow-up that I would like to share with you. We all try to reach out to our existing clients and remind them of our services and our commitment to satisfaction, but how many of us reach out to our existing clients and try to improve their business simply to say: I care!
One way we can all strive to build our b2b relationships: look for relevant magazine articles, helpful surveys, interesting industry studies and other important information - whether digital or print - and pass this information on to our existing clients. Clip an article that helps them market or build their business and send it to them with a note.
It's an easy method for follow-up that actually helps everyone. If we all did this, imagine how successful we could be together!
Thursday, December 16, 2010
Friday, December 3, 2010
The Value of Promotional Products
Here is the most recent data from a study performed by the Promotional Products Association International (PPAI) on the value of promotional products & branding:
83% surveyed like receiving promo products with an advertising message
48% surveyed would like to receive promo products MORE often
76% surveyed could completely recall the message and brand from a promo product
50% surveyed keep and use promo products for 1-4 years
They are memorable. They are mobile advertisements. They make a statement. They encourage brand recognition and company pride. These are the reasons that define the value of promotional products.
Read more at: http://www.stepbystepmarketing.com/?p=8153
83% surveyed like receiving promo products with an advertising message
48% surveyed would like to receive promo products MORE often
76% surveyed could completely recall the message and brand from a promo product
50% surveyed keep and use promo products for 1-4 years
They are memorable. They are mobile advertisements. They make a statement. They encourage brand recognition and company pride. These are the reasons that define the value of promotional products.
Read more at: http://www.stepbystepmarketing.com/?p=8153
Wednesday, December 1, 2010
Planning 2011 in December
The New Year is fast approaching, and it's a good time to mentally begin planning your marketing in 2011. I will be writing several blogs featuring marketing & promotions tips and tricks for 2011 because of how important it is for everyone to begin considering their plans and the effectiveness of their approach.
Just what can you do now to start preparing? First, order catalogs from us. Begin to browse through your options - I'm sure you don't realize how many options you have and how your approach can be customized with promotional giveaways! The catalogs will help you immensely.
Second, begin reflecting on 2010. What worked? What needed improvement? Did you find any resistance to your sales technique? Were you having difficulty with retaining customers? It's time to write all of this down, so you can correct any issues in the new year and start fresh with a better outlook on your ability to market, promote and sell!
Just what can you do now to start preparing? First, order catalogs from us. Begin to browse through your options - I'm sure you don't realize how many options you have and how your approach can be customized with promotional giveaways! The catalogs will help you immensely.
Second, begin reflecting on 2010. What worked? What needed improvement? Did you find any resistance to your sales technique? Were you having difficulty with retaining customers? It's time to write all of this down, so you can correct any issues in the new year and start fresh with a better outlook on your ability to market, promote and sell!
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