Here is the most recent data from a study performed by the Promotional Products Association International (PPAI) on the value of promotional products & branding:
83% surveyed like receiving promo products with an advertising message
48% surveyed would like to receive promo products MORE often
76% surveyed could completely recall the message and brand from a promo product
50% surveyed keep and use promo products for 1-4 years
They are memorable. They are mobile advertisements. They make a statement. They encourage brand recognition and company pride. These are the reasons that define the value of promotional products.
Read more at: http://www.stepbystepmarketing.com/?p=8153
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